Are you thinking about purchasing some merchandise that will include your embroidered business logo on it? When submitting your logo or artwork for custom embroidery solutions, some details from your design can get lost in the process of converting your logo into a product that can be used for modern embroidery. We realize that following the latest embroidery trends might not make you an expert on knowing what goes into the embroidery process. In order to make sure your logo does not run into any problems, we’ve put together some helpful tips to make sure your embroidered logo looks as good in real life as it does on paper.

Choosing your Garment Material For Embroidery

While most digitizers will work on creating an embroidery image that can be edited, it is important to note that the different fabric types that are available can also determine how an embroidered image will turn out on the garment. In general, the stretchier the fabric is, as well as the overall looseness of the weave of material, can make it harder to embroider. The difficulty of the embroidery process comes from the amount of support a stitched image requires in order to keep it from stretching with the material.

Keep Logo Design Simple!

Even though it is extremely important to have a logo that is unique and easily recognized, a design that is too intricate or complex can ultimately cause some damage to your brand (from an embroidery perspective). 

In addition to possible color changes, you need to keep the intricacy of your design in mind. Please remember that thread stitches cannot be as thin as you often see in print. The average small embroidered logo requires thousands of stitches so a logo design that is too nuanced will be impossible to recognize once it is embroidered. Plus, embroidery can have a different appearance on different types of fabric. For example, a logo may look more polished on suiting or shirt fabric but the necessary detailing might be lost when printed on thicker fabrics such as those found on fleeces or polo shirts. As the stitches pull on the fabrics, they start to shrink the space where they are located. 

In general, color gradients are more difficult to pull off with embroidery because it is hard to maintain the image quality. In fact, these color gradients might look “chunky” or “blocky”. Any images containing color gradients need to be simplified to make it easier to produce an embroidered image of the highest quality. 

Logo Size

Another element to keep in mind when designing a custom logo embroidery project is the size of the logo on the garment. You need to make sure the detail is able to be recognized at the desired size. Ask our expert decorator at Driftwood Printing to create an embroidery sample so you can see how the logo will look before your full order is produced. As a general rule, it is ideal to have the logo produced between 80-100mm (width) since this is normally seen on embroidered polo shirts and suit jackets that place the logo on the left breast of the garment.

Logo Font Choices

A good amount of the software used to create modern embroidery patterns for logos can auto-generate the stitching pattern for pre-existing or easy to recognize fonts. In other words, if the font is already established, it can be passed along to the printer. If the font is unique or not as well-known, it will take extra steps which could result in extra costs. 

Digitizing Your Image or Logo for Embroidery

In order to turn your carefully considered and designed logo into stitches, the embroiderer will need to digitize your design. Digitizing is the process of converting your artwork file into a stitch file so a professional embroidery machine can sew it onto a garment. However, the act of converting the artwork is when some issues can occur.

If at all possible, provide a higher resolution image than is normally necessary in case it has to be resized. Increasing the size of a low-resolution image can produce a lower quality image that includes a loss of detail. You can start to see the individual pixels that compose an image to the point that it looks fuzzy and slightly out of focus.

If the provided image is not already in the proper .dst file format, it will need to be digitized. The phrase “embroidery digitizing” means converting the provided image into a stitch file that embroidery machines are able to easily and accurately read and sew. During this process, the digitizer has to design a path that the embroidery machine can follow in order to create the image from the start of the process all the way to the end of creating it. In addition, the digitizer will assign stitch patterns that provide the best representation of the image and they also determine which direction the stitches will go on the garment.

Be sure and keep the above tips in mind for the best results when designing and producing the latest embroidery trends for your branded garments. Don’t get lost at sea…contact us today!

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