Holiday Gift Guides | How They Can Benefit Your Business
Around the holidays, you may have seen holiday gift guides floating around. Oftentimes bloggers, small businesses, and magazines will put together a guide (or list) of products that they are “recommending” this holiday season. Normally they are a combination of products that they personally love or they are wanting this holiday season. Many times the spots on the holiday guides are advertisements that other small businesses use to advertise their products.
Often they are split up by category or intended audience. For example, you may see “15 ideas to get your significant other this holiday season” or “10 products for the outdoorsy person in your life”.
How holiday gift guides can benefit your small business
Holiday gift guides hold a lot of advertising potential. You are able to get your products in front of a variety of people and you can customize based on audience. Depending on who is creating the holiday gift guide, the cost will vary. Some bloggers or small businesses may just want to try out your product (so the only cost would be of the product and shipping), whereas some may require the product and a fee to participate.
How to get your product featured in a holiday gift guide
Well, if you happen to personally know someone creating a holiday gift guide, then it may be as simple as asking them to include your product. Lucky you! But you may not personally know someone. Pitching to people and companies can be challenging – because you want to make sure your pitch sticks out, is well received, and is persuasive.
Some things to consider:
- Find bloggers and companies that have a similar audience as you. You don’t want to pitch to someone who is in direct competition with you, but many bloggers and small business owners likely have similar audiences – which is important.
- Personalize your emails – don’t send out one mass one. Non-personalized emails are sure to be skipped over. When pitching – make it personal. Take time to research the small business (bonus points if you’re already a loyal fan).
- Ensure you have samples and high-quality photos to send before contacting anyone! Most people require both before making a decision and they’ll likely want them promptly.
- Make it easy for that person to respond. Include all the information they will need to respond to you – your email address, phone number, website, your specific product, price point, who it’s geared for, etc.
Note: if you are pitching to a larger company (a monthly magazine, newspaper, or TV station), they likely have already curated this content. However, for small business owners and bloggers – they are likely creating their holiday gift guides now!
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