The process of marketing a business using custom promotional items can change in an instant. There are some custom promotional products that are in high demand for weeks or months at a time and then they completely fall off the radar of the public in the blink of an eye. Let’s set sail and check out these promotional items that never go out of style and have a timeless appeal. It can be difficult trying to decide which promo items to use as part of your next marketing campaign and which you should decide to skip.

It is still true that promotional products are the number one way to remain top of mind with existing customers and to also get the attention of new customers. We are here to help you navigate this decision by sharing the promotional product trends of 2022. Read on to learn how to make the biggest impact with promotional products!

7 Promotional Product Trends in 2022

  1. Virtual Event Giveaways & Hybrid Event Giveaway Items
    The ongoing coronavirus concerns continue to limit the number of people that are able to attend in-person events. You can still gather a crowd by hosting a virtual gathering or giveaway via your website or social media platforms. Another tactic that is growing in popularity is hybrid events that have small in-person attendance or events with a large remote audience. The giveaways don’t have to be expensive and they can be as simple as an imprinted canvas tote bag containing items such as promotional pens or branded t-shirts. Attendees can register to win the gift by registering for a mailing list or filling out a quote request form in order to build your marketing base.
  2. Branded Home Office Supply Items
    Since many people are still working remotely, home office supplies can draw attention to your brand and product lines. Items such as notepads, company logo calendars and other branded items are an excellent online or in-person giveaway.
  3. Eco-Friendly Promo Products
    This year continues to see a continuation of the popularity of eco-friendly items. Focusing on environmentally responsible giveaway items is a great way to capitalize on this trend. Your business can hand out products that promote a green lifestyle and this include sustainably sourced promotional products. Plus, custom promotion products such as reusable water bottles and coffee mugs with your company logo look great on desks and in car cup holders as they spotlight your custom logo design.
  4. Promotional Tech Gadgets and Goodies
    Thanks to our tech-heavy world, almost everyone has a smartphone or tablet device that they need to keep charged. Think about “tech friendly” custom promotional items with an extra grip for easier holding or a carrying case that keeps tech devices safe during travel.
  5. Reusable Products
    Many people are leaving single-use plastics behind and are now using a specific item for a longer period of time. Popular multi-use items such as custom canvas tote bags, logo branded memo boards, travel mugs, and promo travel utensil sets are all seeing a growth in popularity. Adding your company logo to these reusable items increases the advertising impressions they create for your brand on an ongoing basis.
  6. Lounging
    Lounge items are growing in popularity and businesses are starting to brand themselves on lounging products! Wearable and/or weighted blankets are ideal for remote workers and so are oversized hoodies with a pocket in the middle (made with blanket material). Socks are the perfect promotional product to keep the feet warm! All of these items can be personalized so your customers will remember you while lounging and staying warm.
  7. Active
    Many people are heading back to the gym this year which gives your customers the opportunity to rep your brand. Promotional items such as t-shirts, yoga mats and water bottles all work to promote your brand and keep your customers in shape.

Join us aboard and take advantage of these promotional trends to expand your brand and let your customers know that you appreciate their business. Contact us at Driftwood Printing today to learn how we can help sway your next promotional product giveaway!

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