Using Postcards for Advertising & Marketing
Do you use printed marketing materials in your business (flyers, postcards, business cards, etc.)? Even though much of business is conducted online these days, printed materials are still a vital part of any small business. A lot of business and networking is still conducted in person and it’s always nice to have printed materials on hand. Not to mention, many small business owners and prospective clients often still rely on printed materials for their information.
For example, imagine if someone is staying at a local hotel or bed & breakfast. If they see a well designed postcard at the front desk advertising your small business or event, they’re more likely to stop by!
Today we’re chatting about how you can use postcards for advertising & marketing.
Postcards can be used in a variety of ways. Sure, they can be used for mailings. But they can also added to informational packets or set out at the front desk of an office. Thinking outside the box (and outside of the traditional mailing format) can be a great way to bring in new business!
6 Ways to Use Postcards in your Business
- Sent as a mailing to local homeowners or businesses that may be interested in your product or service. Always a good option.
- Included in informational packets at open houses or other small business events.
- Hung up on bulletin boards at local businesses.
- If you have people you work with on a referral basis, it might be a good idea to send them a stack. That way they always have some on hand if they meet someone and want to refer them to you.
- Added to a promotional item for swag bags at conferences.
- Laid out on your table or booth at an informational fair or trade show.
Postcards are handy because they allow you to provide more information than a business card allows, while still being small enough to tuck inside a purse or briefcase. This is especially handy if someone is grabbing your information on the go. If your handout is too big or awkward in size, they might decide to just pass because they don’t want to stress holding on to it.
5 Different Occasions to Advertise on Your Marketing Materials
- A new location opening.
- An event that you’re hosting in a specific community.
- Specials, deals, and discounts.
- Holiday promotions and changes to hours of operation.
- Any new programs you’re hosting.
Things to Consider When Designing Your Postcard
During the design process, it’s important to keep in mind colors, font size, and graphics. Oftentimes people take less than a second to decide if they are actually going to read a flyer or handout. The same goes for postcards. If someone sees something in their stack of mail, if it doesn’t stick out to them, they are less likely to take the time to read it. You want to create something that is attention-grabbing, but easy to read. Additionally, making use of white space is key. While of course words are vital to communicating your point, you don’t want to write paragraph after paragraph. Bullet points are your friend!
Secondly, creating several different designs and having a variety of different postcards on hand can be a great idea! You can target what you are sending or giving out depending on your goals. This can help to maximize your impact.
Interested in order a few post cards? You can see our selection here.
Have further questions? Already have a design that you want printed? Let’s chat today.
Give us a call at 904-567-8577 or fill out our contact form here.
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