Creating flyers is often a common practice for many business owners. They are a great way to communicate information and specials with prospective customers and clients. We here at Driftwood Printing love getting to work with you to print your flyers, so today we wanted to share 6 pieces of information all flyers need. That way, everyone has all the information they need to work with you.
- Business Name and Website – Make sure your business name is easily seen on your flyer. If your logo contains your business name, that’s a great start. If it doesn’t that’s fine too – just make sure you have your business name listed somewhere. Additionally, make sure your URL is easily seen. That way, if someone wants to look you up online for further information they have easy access to that information.
- Address – If you have a brick and mortar store, you’ll likely want people to come visit you. Make sure your address is somewhere on your flyer, likely near your other contact information.
- Phone Number – Phone numbers provide prospective clients and customers a quick and easy way to get in contact with you. Most people have a phone on them, but not everyone likes using their phone for web searches. Providing a phone number makes it quick and easy for them to get the answers they need.
- Email Address – Similarly to having a phone number, an email address is a vital piece of information. Some people simply don’t like talking on the phone. Or they might want to send an attachment, which is most easily done via email. You want to make sure to provide as much contact information as possible in as many different ways, so that people can reach out on the medium they choose.
Reason & Call To Action
- Reason for Flyer – Once you have your contact information all outlined, you want to make sure that the reason for your flyer is front and center. Are you advertising an event? A special? New location? Make it easy to understand.
- Call to Action – Then add a call to action. What do you want someone to do once they read your flyer? Make it easy for them. Do you want them to RSVP for your event? Tell them how. Want them to order something with a discount code? Share the code and how to order. Have a new location? Share the address and a map to the new location with hours that you’re open and tell them to come by. Tell people exactly what you want them to do so that it’s easy for them to understand.
Don’t email your passwords
Email is not a safe way to share passwords. Not only is it easy to accidentally email the wrong person, but “hackers” can view your emails and therefore relatively easily access passwords that have been sent this way. Sometimes when setting up a program or new account, you will be emailed a password. It’s a best practice to make sure to change your password as soon as you receive notification to help reduce issues.
Use a password sharing program
There are many programs online that you can use to share passwords relatively easily. Three of which are Lastpass, Dashlane, and 1Password. Each of these programs come with slightly different functionality and pricing. Lastpass and Dashlane both have options for free plans. Do a little research to figure out which program would work best for you.
These programs require one “Master” password to login. Once in the program, you can input all your login information (usernames and passwords) to all the sites you use. Additionally, you can create unique passwords for each site keeping them more secure. You don’t have to remember them, because you can just log into the program to access. Additionally, most password manager programs have browser extensions that allow you to easily access the login information directly from your browser.
When working with team members, you can share passwords via the password program you choose to use. Then you can set their permissions based on how much information you want them to have. For example, you can set it such that your team members are not able to view the passwords. Instead once you share the login information with them, they will just click on the button to access the site. At that point they will automatically be logged in. This works well if you use a password several times and don’t want other people knowing your password.
It’s the first day of August (where did July go?!), which means it’s back to school time. If you have kids in school, you likely have seen a back to school shopping list of supplies your kid needs. Let’s start the school year off on the right foot by getting organized and prepared for the year ahead. We’re sharing some tips and products to help you keep you in shape for this new year.
Grab a copy of your back to school shopping list.
Normally you can find these on your school’s website or even in certain stores. Go ahead and grab a copy. If you have multiple kids with different lists, consolidate when you can. Create a master list that details everything you’ll need. Then you can find the best deals and buy in bulk which will help you save money. Since most stores will have back to school deals, if you’re able, it’s often better to go ahead and buy supplies for the whole year now and save them for when you kid needs things later on down the line.
Figure out your schedule and leave room for free time.
The beginning of the school year is often when you sign your kids up for extra curricular activities. Before committing to anything, map out your weekly schedule. Figure out who is going to what and when. By mapping out your commitments, you’ll get a better idea of what your weekly schedule will look like and what you can realistically fit in. Make sure you’re leaving extra space in your schedule to allow for last minute things that inevitably pop up.
Looking for a desk calendar to help you stay organized? It’s a great way to keep your schedule in front of you while working.
Volunteering for PTA?
Are you volunteering for the PTA this year? We have some great products to help you keep things organized. Carpool tags are one great way to help keep your school’s pick-up line run smoothly.
Hosting a back to school fundraiser? It’s a great time to sell customized products with your school’s logo on them. We shared some ideas here. Pop Sockets are normally a great seller. Share your school name and logo with us and we can get those printed for you!
Don’t know what Pop Sockets are? They stick flat to the back of your phone, tablet, or case with a reusable gel. Then they are extended they become a stand for your phone making it easy to watch videos or take photos. You can also use it as extra grip while texting.
Here’s to a great school year!
But creating graphics can sometimes be difficult – especially because many of us don’t have access to programs like Photoshop. But creating blog post graphics can be simple & easy using Canva, which is one of our favorite online programs for creating easy graphics, best of all they have a free version!
Creating simple & easy blog post graphics with Canva
First, choose the type of design you want. Canva has a variety of premade templates such as the ones featured below. Or you can click on “more” to view even more templates or create a design using your own custom dimensions.
Canva then has a variety of designs that you can edit to your liking (there are both free and paid ones), different fonts, graphics, etc. If you want to create your own design, you can start by adding and playing with different fonts and by adding your logo.
Once you have a layout that you like, you can add a background image. Canva has some options or you can add any photo you like! And then you can adjust the transparency of your background image to your liking to make the text more readable.
Simple as that. Now you can download as either a JPG or PNG and upload wherever you like. You now have a graphic to use for your blog post and for social media.
Canva also allows for your graphic designer to create a template
Working with a graphic designer? You can have them create a template for you in Canva that matches your brand. Note: this is a paid feature. Then with each new blog post you write, you just have to swap out the text. It’s an easy way to stay on brand and still be able to do it yourself. Similarly, if you work with a team, this is a way to share a design that you can all edit for different purposes.
Have you ever used Canva before? What programs do you use to create graphics?
Backing up your business information is important so that if some unseen circumstance unfolds and your computer suffers damage, you won’t be without critical files. We know that backing up your information isn’t always the most fun process, plus it can be time consuming. But it’s better than losing precious information! We wanted to share a few of our favorite programs that we use to backup information!
The rule of three: always have 3 copies of your files. One on your computer, one in some type of online program or cloud storage, and one on an external hard drive.
Dropbox is a great online storage option. Plus you can add basically any document you have access to. They have both free and paid plans depending on the amount of storage you need. You can also easily share folders with other people depending on what content they may need access to; this is is a helpful feature for any contractors or employees you may work with. Plus, it’s easy to share content between devices (even your phone!). If you have the app on your phone – it’ll allow you to both upload any photos to Dropbox, but also download any file at the drop of a hat. Perfect if you’re an on the go business owner.
If you use the paid option you’ll have more space to save documents. You can even have it set up on your computer so that any time you’re saving a document you’re actually saving it into Dropbox, so that you’re always backing up! It’s one less step.
2) Google Drive
Creating documents in Google Drive (whether a text document, spreadsheet, or poll) is a breeze! Plus they are easily shareable and editable between users. So, if you’re collaborating on a document, Google Drive will make sure you have the latest version (two people can be editing at the same time without interfering with one another). Plus one of our favorite features – you never have to hit “save”. Google Drive automatically saves everything! They also have lots of handy apps on your phone, which makes accessing and editing documents convenient. You can also upload, share, and access photos too.
Note: to use Google Drive, you will have to have a gmail email address.
If you’re an Apple user, iCloud is a great way to backup your phone and/or computer. Again there’s a free and paid version, depending on the amount of storage you need. But if you use Apple devices, it’s an easy and convenient way to keep your devices up to date!
This is an especially great way to backup your phone contacts – so you never lose business contacts, even if you change phones!
If you’re a Microsoft user, you can use OneDrive to save your files! Plus if you use Outlook for the web, it’s easy to access and share documents with other users!
This is similar to Google Drive, but is Microsoft’s version. You can use both if you have both a gmail and Microsoft account, or one or the other.
We know there are many other options out there too! Most of these have similar features so it just depends on what you find easiest for your business!
The new school year is just around the corner (or maybe your child’s school has already started back up!). Personalized school products are often a hit at the beginning of the school year and it’s a great way for schools to fund raise. Order folders, markers, tumblers, pencils, etc. and sell them at orientation, meet the teacher events, PTO meetings, or even sporting events. Depending on your type of event and budget, you will likely want to think about different products and quantities.
When planning a fundraising event, here are some things to keep in mind:
- Who is in charge of what? If you have a committee, having designated roles can help keep things organized.
- Decide on your goals, including monetary ones.
- Develop a budget based on your goals.
- Based on your budget, estimate how many of each type of product you will need to sell (taking into consideration profit margins).
- Create a timeline to help keep every one on track.
- Set up a marketing calendar and begin marketing your event on social media and other channels.
Pop Sockets are super-hot right now.
A PopSocket sticks flat to the back of your phone, tablet or case with its reusable, repositionable gel. Once extended, the PopSocket becomes a media stand for any device, a photo or texting grip, or lower it for a video chat. The back a phone is prime real estate for any promotion, and the best part is that PopSockets can be used on any brand of phone. Multiple imprinting options available. 1.53″ L x 1.53″ W x 0.9″ D. Item # PTMHO-JVXXG.
Here’s a photo of a recent one we printed for a client!
Highlighters are always popular.
And this flower-shaped highlighter is perfect for any child! We also have a wide variety of different styles. Flower-shaped frosted plastic case houses 5 neon highlighter’s all in one fun piece. Each petal contains one color cap and matching ink: green, blue, orange, yellow and pink. Five highlighter’s in one saves space on your desk. Large imprint area and chisel tip. 4″ Diameter x .5″ D. Item # PTOES-FQSAC.
Here’s an example of some highlighters we printed for a client!
Folders are always a must need item at the beginning of the school year.
We have a wide variety of folders to meet your needs! This is one example. It’s a large presentation folder with square corners measures 9″x12″ with two 4″ pockets. Your choice of free Gloss, Satin, or Matte Aqueous coating on printed orders. Variety of card slots and slits available. Recycled and certified stocks available. 9″ W x 12″ L. Item # GSQJU-IZGFY.
Pencils and erasers are also always big sellers!
We printed these pencils for a local middle school! Print them with your school’s name on them or any fun slogan that you want! Plus you have a variety of colors to choose from.
Similarly, erasers are also big hits! Print your school name or abbreviation on them!
Tumbers are a favorite of parents & teachers alike.
Now that school is starting again, parents & teachers alike might be drinking a tad bit more coffee. Customized tumblers with your school’s name on them are a perfect way to show off school pride!
Wishing you the best start to your school year!
Becoming a business partner in education in St. Johns County is an investment in the children, families, & the community which you live and/or do business. For the schools, your partnership provides an opportunity for the PTO to fund-raise without the old school door-to-door sales. For partners, the rewards are both immediate and long-term. As a partner, your company will gain positive exposure among students, faculty, parents, and the community. Your partnership promotes economic success in the community. Business partner programs are led by individual school PTO programs. You should visit each school’s PTO website for specific requirements, but here we will give you a brief overview and a valuable downloadable PDF checklist.
If you want to do business with the school district & schools in the district: The St. Johns County School District will no longer accept vendor registrations. The District currently lists all competitive solicitations on DemandStar. You can read up more on this here if this is the avenue you wish to peruse, as you may also need to go through the Vendor clearance process as well.
If you want to be a business partner you’ll need a Vendor Clearance to participate at the individual school level.
Some schools used to have you apply for volunteer clearance because it was quick, easy, & free. Now St. Johns County requires all vendors to go through a Background Screening Process. It is a safer choice for students and faculty/staff. Background screening involves a little paper work, finger printing, & about a $100.00 investment. If approved your clearance is good for 5 years before needing to reapply. You can get more information on the process here.
As mentioned above the Business Partner in Education programs are run by PTO VOLUNTEERS
Please be patient with them and the process, as oftentimes the PTO board changes on a yearly basis. Information is not always preserved to be passed down to the next volunteer in line, and even when it is, sometimes processes and/or information change with the passing of the torch. Additionally, the county improves processes which the PTO Boards have to implement. Also keep in mind, when one school year is ending the next one is beginning…..there is no summer break here! In order for the schools to be prepared for the next school year in August, they need to start right away getting business partners resigned up. Because of these reasons we recommend you prepare in advance and here is how:
- Get your background screening done now.
- Research which schools you want to participate in and sign up on their website.
- Create a folder on your computer and in your office for each school you have elected to become a partner with.
- Print and/or save all the business partner info & requirements for that school, including their event calendar for the year. This is to your benefit. Being a business partner is more than having your banner hanging on the fence for all the carpoolers to see daily. You have an opportunity to invest in your business though school events, peach jar flyers, and your marketing materials inside the schools. You don’t want to miss any of those dates.
- Add all of those dates that you want to participate in, on your calendar. Maximize your donation for your business needs.
- Create a separate electronic folder for all of your digital files to share with each school. This can be done on Dropbox or your desktop. These files will be used on the school’s website and sent to printers for the possible creation of banners for the fence, school folders, carpool tags, spirit wear, and promotional items. In this downloadable PDF we cover exactly what this digital file folder should look like.
Business Partner in Education?
Interested in being a Business Partner in Education in St. Johns County? Subscribe for our newsletter today for your PDF of what to include in your digital file folder.
We hope you’re taking a break from the office and celebrating with family and friends. If you are, make sure your out of office responses are set so you don’t feel tied to your emails the whole day. Still need some last minute ideas for celebrating?
How about these?
- Who doesn’t love Oreos? Then why not try these 4th of July Dipped Oreo Flags?
- This Red, White, & Blue Cheesecake Salad looks delicious!
- These Painted Lawn Stars look both festive & fairly easy.
- Or what about creating these Red, White, and Blue Patriotic Ribbon Wands?
Don’t forget to enter our Summer Contest we’re hosting with Keller Williams First Coast Realty.
Check out all the details here.
Also, for the month of July you can get $20 off any $100+ order when ordering online!
We’re teaming up with
Keller Williams First Coast Realty
for a Summer giveaway!
If you follow us on Facebook, Instagram, or Twitter you’ve likely already seen a few of our sneak peeks. Make sure to watch our social media channels and follow the #iwinwithdriftwoodprinting hashtag for all the details and a chance to win! We’ll be sharing more details in our newsletter this Thursday – so make sure you sign up today! Link on our homepage.
KW First Coast Realty team members will be carrying these signs around town starting July 1st. They’ll be using the hashtags #iwinwithdriftwoodprinting and #kwfcr and sharing selfies with where they currently are. If you find them, go take a photo and post on any social media channel with the same hashtags. You’ll be entered to win a $25 Driftwood Printing gift card for any print order!
Come join us for some fun this summer!
As the days become longer and the weather warmer, it’s sometimes hard to stay productive. Because let’s be honest we would much rather be outside enjoying this sunshine all day, every day. But that’s clearly not realistic. So we’re sharing tips to stay productive this summer. And this way, we hopefully get more work done in less time, so we actually can enjoy our evenings outside!
4 Tips for staying productive this summer
- Take a walk outside during your lunch break. You’ll get a little bit of sunlight and exercise which will help you feel awake and refreshed for the rest of your day. You also won’t feel like you’re completely missing out on the beautiful weather.
- If you’re able to, do a little work outside. Go to a coffee shop and sit on the patio or simply take your computer out the front door and do a little bit of work! Similarly as above, getting some fresh air and sunshine can do wonders for your productivity. For this to work well, you might want to set a time limit for yourself, so you’re not soaking up the sun all day and forgetting to work. Which brings us to our next point.
- Set time limits for yourself. Have you ever heard of the Pomodoro Technique? It’s a great tool to add to your time management skill set. You basically set time limits for the task you are working on. For example, decide on the task you want to work on. Set a timer for a set amount of time (ie: 25 minutes), once the timer goes off, stop and take a couple minute break to get up and stretch your legs and/or drink a glass of water. Then get right back to work. After about an hour, take a bit longer of a break. The bursts of work time can help you stay focused and lessen distractions.
- Set office hours. If you work from home and don’t necessarily clock in and out. Set office hours for yourself and stick to them. Let people know them. Keep yourself accountable to your time in the office and then walk away. Take weekends off (or whatever day(s) work for your business. You need that time to refresh so that you can come back restored.
What would you add to this list? What helps you to stay productive?