We’re continuing our series on using social media for business. Previously, we’ve shared how to use Twitter, Facebook, Instagram, and Snapchat. Today we’re talking about LinkedIn. LinkedIn is similar to the previously mentioned social media channels in some ways and completely different in others.
It’s similar in that it is social media platform, so there is the same element of sharing content and interacting with others. However, the main difference is the audience. LinkedIn is geared towards a more business minded clientele. The content you share and the connections you make on LinkedIn are often very different than other channels, such as Snapchat.
Depending on your industry, you may find LinkedIn to be highly beneficial. According to this report, LinkedIn now has 500 million users. Furthermore, this site reports that users are split equally by gender. 30% of users are ages 18-24, 35% are 24-34, 28% are ages 35-54, and 7% are 55+. If you’re looking for more helpful insights by industry, years of experience, and seniority, this site has an informative infographic.
Another important thing to understand with LinkedIn (especially in comparison to other social media channels), is that the average user doesn’t necessarily use the site on a daily basis. Often users visit the website sporadically to update their resumes, make connections, view new job opportunities, etc.
Tips for improving your LinkedIn Profile:
- Profile photo. As with pretty much any other social media channel, having a profile photo is key. Specifically for LinkedIn, you’ll want to make sure it’s a professional head-shot that you feel represents you well.
- Cover photo. LinkedIn now has the ability to include a cover photo on your profile. Again you’ll want to choose something both professional and representative of you and your industry.
- Your job title, industry, and location should all appear at the beginning of your profile. These are all key pieces of information that people are looking for, so you’ll want to make them easy to find.
- In your opening description, you can write a brief synopsis of what you do and your previous experience that makes you an expert.
- If relevant, you can also link to media files that help expound on the point you are making. These may include photos, videos, your website, or even a link to your resume.
- Be thorough but succinct with your past employment. You want to provide anyone who visits your profile a good understanding of your past employment and what you accomplished, without being too wordy. Listing your entire employment history isn’t necessary. You want to give a good sampling (but you may not need to list that high school job).
- Including a description with what you did and accomplished is important. Similar to a resume, you want to use strong wording that demonstrates how you were successful and what you accomplished. Using specifics (such as growth numbers) is always a positive.
- Be as complete as possible with your volunteer experience, education history, etc. The more complete you are, the better people understand who you are and what your experience is.
Connecting and sharing on LinkedIn:
- Connections are key. Connecting with colleagues is important. It allows you to keep up with where people are working, their job title, etc. which is helpful when you are looking for a job or connections in a particular industry. When you are requesting to connect with someone, make sure to include a message with how you know them or where you met them (if you met them at a networking event, for example).
- Getting recommendations can help when you apply for new jobs. When people look at your LinkedIn profile, they are able to read reviews any have been written. These can also strengthen your profile.
- Sharing and/or writing articles and interacting with other’s posts is beneficial. It helps by keeping your name and information in people’s feeds and they are able to see what you are up to.
What additional tips would you add? Do you use LinkedIn?
Halloween is just a few short weeks away. Looking for some fun Halloween themed promotional items? We wanted to share a few of our favorites that we think will be perfect for any of your events or giveaways!
How adorable is this Pumpkin Drawstring Backpack?
This drawstring backpack is the perfect seasonal gift and is a great alternative to the disposable trick or treating bags. Plus they’re easy for kids to carry! The Jack O’Lantern stock art comes pre-printed on the front of each bag in reflective ink. Add your logo or message to the back for a professional giveaway.
Item # KBSBO-HWWME
Having a Halloween Party at the office?
If you’re having a Halloween Party at your office, how fun would these pumpkin carving spoons be? Perfect for office parties, contests, or a fun addition to a giveaway!
They have a double edged serrated scoop that allows for a speedy and mess free pumpkin carving experience. A reinforced curved handle assists by providing a firm and sturdy grip while removing heavy pulp and seeds.
Item # MAVHV-KSIPN
A festive stress reliever
Scare the competition away by handing these out! We think these stress relievers would be the perfect addition to goodie bags or as a free gift in the lobby of a medical office. So versatile, they’re good for practically any event.
Item # XSVHM-GXULU
Add a fun little surprise when shipping your products!
If you’re sending out products to customers this month, why not throw a fun favor inside the package? These pumpkin cookie cutters are fun treat! It’s a great way to up your customer service factor and put a smile on your customers’ faces. Each cookie cutter includes a full color branded recipe card that you can customize.
Item # NAPCQ-KZDHO
A tasty treat
Candy corn is a Fall favorite and these treat bags can be customized with your message! As we mentioned above, they can be included in your customer packages, in goody bags, or as a fun treat in your front office. A fun and tasty way to market your business. These bags are 2oz.
Item # NUPCR-FNUTD
Interested in any of these products? Let’s chat today! 904-567-8577
Do you use printed marketing materials in your business (flyers, postcards, business cards, etc.)? Even though much of business is conducted online these days, printed materials are still a vital part of any small business. A lot of business and networking is still conducted in person and it’s always nice to have printed materials on hand. Not to mention, many small business owners and prospective clients often still rely on printed materials for their information.
For example, imagine if someone is staying at a local hotel or bed & breakfast. If they see a well designed postcard at the front desk advertising your small business or event, they’re more likely to stop by!
Today we’re chatting about how you can use postcards for advertising & marketing.
Postcards can be used in a variety of ways. Sure, they can be used for mailings. But they can also added to informational packets or set out at the front desk of an office. Thinking outside the box (and outside of the traditional mailing format) can be a great way to bring in new business!
6 Ways to Use Postcards in your Business
- Sent as a mailing to local homeowners or businesses that may be interested in your product or service. Always a good option.
- Included in informational packets at open houses or other small business events.
- Hung up on bulletin boards at local businesses.
- If you have people you work with on a referral basis, it might be a good idea to send them a stack. That way they always have some on hand if they meet someone and want to refer them to you.
- Added to a promotional item for swag bags at conferences.
- Laid out on your table or booth at an informational fair or trade show.
Postcards are handy because they allow you to provide more information than a business card allows, while still being small enough to tuck inside a purse or briefcase. This is especially handy if someone is grabbing your information on the go. If your handout is too big or awkward in size, they might decide to just pass because they don’t want to stress holding on to it.
5 Different Occasions to Advertise on Your Marketing Materials
- A new location opening.
- An event that you’re hosting in a specific community.
- Specials, deals, and discounts.
- Holiday promotions and changes to hours of operation.
- Any new programs you’re hosting.
Things to Consider When Designing Your Postcard
During the design process, it’s important to keep in mind colors, font size, and graphics. Oftentimes people take less than a second to decide if they are actually going to read a flyer or handout. The same goes for postcards. If someone sees something in their stack of mail, if it doesn’t stick out to them, they are less likely to take the time to read it. You want to create something that is attention-grabbing, but easy to read. Additionally, making use of white space is key. While of course words are vital to communicating your point, you don’t want to write paragraph after paragraph. Bullet points are your friend!
Secondly, creating several different designs and having a variety of different postcards on hand can be a great idea! You can target what you are sending or giving out depending on your goals. This can help to maximize your impact.
Interested in order a few post cards? You can see our selection here.
Have further questions? Already have a design that you want printed? Let’s chat today.
Give us a call at 904-567-8577 or fill out our contact form here.
Looking for ways to pump up your marketing efforts for the end of the year? A-Frame signs are a great way to draw attention to your daily specials, events, grand opening announcement, or provide direction to vehicles and walkers. If you’re located in a well-trafficked shopping area, they are a great way to advertise your business and catch the eyes of those walking by. Bonus points for creative designs and slogans! Here are some examples:
Additionally, during times of building construction or daily maintenance, A-Frame signs are also useful to alert employees and customers of safety hazards.
Ideas for different ways to use these signs:
- On the sidewalk outside your business with a fun saying to draw business in
- Advertise your specials (like your sidewalk sales or daily specials!)
- Place in front of your store with directions on where to park (especially if parking is hard to find)
- Promote your valet parking
- Make your hours of operation easy to see from far away
- Hosting an event? Use these signs to direct walking traffic where you want them to head
We offer custom printed A-Frame Signs
Ours are white plastic double sided sign stand. Stand is slightly larger than the desired sign size chosen. Quick chance feature allows for sign to slide in and out easily. Comes with two printed graphics, one for each side. Add-ons available in blank Markerboard or blank Chalkboard.
If you would like to customize your order or order larger quantities, please request a quote.
Hi friends! We’re excited to announce that we’re going to be featuring some guest posts from our clients. We can’t wait for you to get to know some of them! Today we have a guest post from An Unlikely Pear. Make sure to read below and then head on over to their site to read more posts!
How many times have you been at the office all day, and then the work days comes to a close and you’re jet setting across the city to get to your next event? Maybe for after work drinks, or a date perhaps? There really aren’t enough hours in a day, and when this does happen, do we really have time to get home and totally change our look? Probably not. So today, we’re showing you 4 easy ways that you can transition from day to night seamlessly. Don’t you worry, we’re going to get you to that event looking fresh, put together, and not like you just spent the day hustling hard at the office. Let’s get into this!
Tip #1: Plan Ahead
This little tip might seem obvious, but trust us, it’ll make all the difference. When you’re rushing to get ready for work in the morning, how often do you skip a step in your regular routine in order to save some time? Maybe you don’t apply your eyeshadow as you normally would? Perhaps you skip the stilettos for the sake of comfort? Or it’s very possible it’s easier to opt for your glasses instead of contacts. But here’s the deal: when you know you have an event to attend immediately after your work day, it’s important to plan ahead. This means setting your alarm a little earlier than you normally would. This way you have extra time to get ready and you’re not skipping steps.
And hey, let’s remember, it’s 2017, ladies, and that means office style does not have to equal boring style. If you didn’t get the chance, read our post on dressing for the office. Since office style can be so fashion forward, it’s easy to dress for both the office and for evening events. The transition can be seamless, but it does mean making sure you’re prepared in the morning and giving yourself enough time to put together an evening appropriate look that still works for the office. Here are some great examples of outfits that can easily be transitioned from day to evening.
To take this look to evening simply add a piece of statement jewelry, unbutton the blouse a little for a less corporate feel, and perhaps swipe on a little lipstick to amp this look up.
If you plan ahead enough, with an outfit like this, you don’t even have to transition it at all. This outfit works great for both day and night!
Take this look to evening by adding a statement necklace on top of the turtle neck, a trendy clutch, and a pair of black stilettos.
Tip #2: Change At The Office
There are of course certain looks that you’re going to want to wear for a night on the town that are just not appropriate for the office, no matter what you do. But hey, when it’s Friday night and it’s time to unwind, you might want to incorporate some bolder choices into your look. So, what’s the solution when you need to quickly transition? Have a backup outfit with you in the office. Maybe this means keeping those strappy stilettos in your bottom desk drawer so they are always ready to go. Or hey, if you follow Tip #1, plan ahead and bring that evening outfit to the office with you. We wouldn’t suggest showing up to the office toting your entire closet, but if replacing your day outfit is going to make you feel your best, then do it! It might take a little longer and might require some more thoughtful planning ahead of time, but feeling like your best self is what is most important!
Tip #3: Start With A Base And Add To It
One super simple way to amp up your look when transitioning from day to evening is to just add to your outfit. Start your day by wearing your “base outfit.” Perhaps this means a great fitting blouse, pencil skirt, and trench coat. Very sensible, right? Well, you can easily take this look to the evening by adding just a couple elements. Throw on some statement earrings, get your hair out of that bun, replace your sensible pumps with some strappy stilettos, and add some Barbie pink lipstick (bright pink is right on trend for summer). And there you go: you’re ready for your evening with just a couple quick additions.
Layer, Layer, Layer
And lastly, if we could recommend only one tip to you that would help you seamlessly transition from day to evening, it would be to layer. You know that sleeveless black dress that is an appropriate length for the office, but the sleeves just don’t feel right and the neckline is too low? Well, you can still wear this dress to the office, but to make it more office appropriate, simply layer it with a blazer or cardigan. If the neckline of the dress isn’t feeling appropriate, all you have to do is button up the cardigan. Then, once the work day is over, simply say goodbye to that extra layer and you’ve got yourself a dress that works for the evening. Think about it: you probably have a handful of tops and dresses that only require a cardigan to make them more office appropriate.
This more evening appropriate look can easily be made into an office day look. How? Pull the hair up into a sensible ponytail, put on some stud earrings, add a blazer, and voila, you have a perfectly appropriate office look!
Interested in guest posting for us? Let us know!
Flying for business is becoming more and more common. Often we have clients, customers, or other employees around the country (or even the world) and meeting with them in person might be required. Today we wanted to share a few tips and tricks for handling delayed or canceled flights. Because, in all reality, the more you fly, the more likely you are to experience a change in your plans that might throw a wrench in your schedule. Being prepared for something to happen can help ease your stress and help manage everyone’s expectations.
Preparation ahead of time
- Let people know your travel plans before you even start traveling. Let anyone who may be affected know your travel information (including airline, flight number, etc.). People you may want to inform include: whoever may pick you up, your business associates, and your assistant. This way, if you’re in the air and unable to communicate, they are able to track your flight if it is delayed.
- Be prepared by having your computer and important documents on you. Anytime you travel for business, you should have the contact information of all important parties easily available. This will help you to be able to communicate quickly and effectively. Additionally, try to have your computer with you and a your charger easily accessible. You might be able to have a quick video conference to discuss plans with everyone.
Once you become aware that your plans have changed
- If your flight is delayed, let everyone know as soon as possible. As soon as you are aware that your flight is going to be delayed, email the people that it may effect. Let them know that you have learned that the flight is delayed, that you apologize for any inconvenience, and that you will let them know further details as soon as you have them. By informing them as soon as possible (even before you have all the future finalized details), you’re giving them a heads-up. This allows them the opportunity to shift their plans if they need it.
- Similarly, if your flight is canceled, inform people of the situation and how you are working to rectify it. If you’re in a situation where rescheduling the flight is an option, work with your airline. They might be able to offer you another option. If you’re not in a situation where you are able to reschedule (maybe due to the weather, all flights are grounded), inform everyone of the situation and propose an alternate solution. You could suggest a video or phone conference in the meantime, until you’re able to fly out.
Finally, don’t stress
- Finally, travel plans change. It happens. Try not to stress. I’m sure most all of us have experienced a delayed or canceled flight. It’s not your fault and honestly, you don’t have much influence over them. Focus on what you do have influence and control over – such as communication.
We hope you don’t experience a delayed or canceled flight, but if you do, we hope these tips help. Have you ever experienced a change in travel plans? How did you handle it?
I’m willing to bet we all multi-task. We’re trying to answer emails while in a meeting. We’re taking conference calls while we’re in the car. Or we’re trying to listen to a podcast while writing a blog post. There are hosts of blog articles out there on the web talking about how to mutli-task to get more done in your day. And it’s appealing, right? The ability to get more done in less amount of time, so we can spend more time with our families, friends, or just relaxing.
But is multi-tasking actually the best strategy for getting things done?
Research seems to say no. Research has found that multi-tasking may not really be a real thing. Instead, we’re attempting to rapidly “task-switch” back and forth between what we’re trying to accomplish. When you put it that way, it sounds less appealing. People actually tend to be slower when doing multiple things at once. You’re requiring your brain to keep switching what it is thinking about and the “start-up” time to begin a new task actually adds additional time. According to LivePlan, multitasking can cause the quality of your work to suffer. Read more here.
According to the BBC, what is being called as “infomania” is affecting a lot of workers. People are becoming more distracted by their technology while they should be focusing on something else and this is actually causing their IQ to drop. Sleeping habits are also being affected. Read more here.
So what do we do about it?
- Figure out what are daily priorities are. Each morning, we should choose 3-5 tasks that we need to get done. Those are the ones we focus on. Once those are complete, we can worry about adding additional tasks to our list. By doing this we’re giving ourselves a better chance at focusing on what’s important versus what just seems urgent.
- Turn off the electronics. When you’re knee deep in a project, resist to urge to check your emails or social media. Silence your phone. Close any extra browsers. Help yourself stay focused by minimizing distractions.
- Check out these tips from the Harvard Business Review for how to balance your time.
- Liveplan also shares 5 tips for increasing your productivity (without attempting to multi-task).
What are your thoughts? Do you have recommendations for increasing productivity?
As a small business owner, I know how overwhelming things can be. You’re developing products or services and figuring out how to market them. You’re doing the bookkeeping and deciding if it’s time to hire other employees. The list goes on and on.
I started my business 7 years ago in 2010. You can read more about the story behind our name here. If you’ve heard our story or read the post, you know that over the course of time our marketing strategy has changed. We started as “Print My” with three different websites. In 2012, we started marketing “Print My” as a business to business company attempting to enter the photography market. By 2014, I realized my previous life as a teacher combined with my new passion for helping other small businesses was the direction my business needed to go. At this time we re-branded our business to what you see today – Driftwood Printing.
I’m thankful to be a small business owner and I love getting to connect with other small business owners. I’ve learned a lot in my 7 years of owning a business. Additionally, I’ve had the chance to work with many other businesses from start-ups, to thriving small businesses, to large corporations on their marketing strategies. I’ve decided to start offering FREE 30 minute small business phone consultations to help you generate ideas for marketing and growing your business. I would love to chat with you about your goals as a small business and to help you develop part of your marketing plan.
Interested in a FREE 30 minute small business phone consultation?
Creating flyers is often a common practice for many business owners. They are a great way to communicate information and specials with prospective customers and clients. We here at Driftwood Printing love getting to work with you to print your flyers, so today we wanted to share 6 pieces of information all flyers need. That way, everyone has all the information they need to work with you.
- Business Name and Website – Make sure your business name is easily seen on your flyer. If your logo contains your business name, that’s a great start. If it doesn’t that’s fine too – just make sure you have your business name listed somewhere. Additionally, make sure your URL is easily seen. That way, if someone wants to look you up online for further information they have easy access to that information.
- Address – If you have a brick and mortar store, you’ll likely want people to come visit you. Make sure your address is somewhere on your flyer, likely near your other contact information.
- Phone Number – Phone numbers provide prospective clients and customers a quick and easy way to get in contact with you. Most people have a phone on them, but not everyone likes using their phone for web searches. Providing a phone number makes it quick and easy for them to get the answers they need.
- Email Address – Similarly to having a phone number, an email address is a vital piece of information. Some people simply don’t like talking on the phone. Or they might want to send an attachment, which is most easily done via email. You want to make sure to provide as much contact information as possible in as many different ways, so that people can reach out on the medium they choose.
Reason & Call To Action
- Reason for Flyer – Once you have your contact information all outlined, you want to make sure that the reason for your flyer is front and center. Are you advertising an event? A special? New location? Make it easy to understand.
- Call to Action – Then add a call to action. What do you want someone to do once they read your flyer? Make it easy for them. Do you want them to RSVP for your event? Tell them how. Want them to order something with a discount code? Share the code and how to order. Have a new location? Share the address and a map to the new location with hours that you’re open and tell them to come by. Tell people exactly what you want them to do so that it’s easy for them to understand.
Don’t email your passwords
Email is not a safe way to share passwords. Not only is it easy to accidentally email the wrong person, but “hackers” can view your emails and therefore relatively easily access passwords that have been sent this way. Sometimes when setting up a program or new account, you will be emailed a password. It’s a best practice to make sure to change your password as soon as you receive notification to help reduce issues.
Use a password sharing program
There are many programs online that you can use to share passwords relatively easily. Three of which are Lastpass, Dashlane, and 1Password. Each of these programs come with slightly different functionality and pricing. Lastpass and Dashlane both have options for free plans. Do a little research to figure out which program would work best for you.
These programs require one “Master” password to login. Once in the program, you can input all your login information (usernames and passwords) to all the sites you use. Additionally, you can create unique passwords for each site keeping them more secure. You don’t have to remember them, because you can just log into the program to access. Additionally, most password manager programs have browser extensions that allow you to easily access the login information directly from your browser.
When working with team members, you can share passwords via the password program you choose to use. Then you can set their permissions based on how much information you want them to have. For example, you can set it such that your team members are not able to view the passwords. Instead once you share the login information with them, they will just click on the button to access the site. At that point they will automatically be logged in. This works well if you use a password several times and don’t want other people knowing your password.